Storytelling. It’s a big buzz word these days. Everyone talks about the importance of it, but not too many people deploy it when giving a presentation. And, that is a huge missed opportunity.
The purpose of this post is not only convince you of storytelling’s power, but also encourage you to utilize it in every presentation you give moving forward. It’s an amazing value add and it’s backed by science.
According to research about the impact of storytelling in a public speaking setting, stories can increase retention by 26%. Just think about it. 26% is a big number. That figure greatly enhances your influence on the audience and the probability they will remember what you shared and discussed. It’s a substantial increase and creates a huge advantage for you versus the person who chose to keep their presentation focused just on the facts and stats. This creates a perfect jumping off point to talk about the first reason stories are so...
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