How to Structure a Big Idea Pitch

The trickiest part of presentations for most people is content. On the design front, most business professionals tend to be comfortable in PowerPoint. And as for the delivery side of presentations, they have been in front of enough people over the course of their career to say they are somewhat confident. It’s the creation of new material and structuring of that content that gets them frazzled.

The goal of this post is to help remedy that problem and offer up a pitch structure which helps when trying to showcase and pitch any new big idea. I call it “The Big Thing” approach to presenting and it consists of 6 stages to help you win the hearts and minds of any audience. Let’s dive in.

Stage 1: The Big Thing

In this first section of your presentation, you want to discuss the “big thing” in your space that has tremendous stakes and is creating a lot of noise. Let’s travel back in time and imagine a world before the cloud existed. Now, that we...

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